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You can find your SMS reports in the 'Reports'  tab under Admin




There are 4 types of Reports that are available in the report type dropdown.

  1. SMS Detailed Report
  2. SMS Summary Report
  3. DLT Error Report ( Applicable for Indian accounts only)
  4. URL Shortening Report

Reports are provided the facility to filter report queries on the basis of SMS type and SMS status.



SMS types include:

  • All

  • Promotional

  • Transactional

  • Transactional opt-in

SMS status’ include:

  • All

  • Sent

  • Failed

  • Failed DND

** SMS Type and Filter is not applicable for DLT Error report


  1. SMS Detailed report format


FieldValuesComments
IdUnique alphanumeric identifier of the SMS
Directionincoming / outbound-API
Typetransactional / promotional'Transactional' if the message matches a transactional template in your account
FromSMS Sender IDLM-XXXXXX for outbound SMS and the sending number for inbound SMS
ToNumber to which SMS was sent
BodyBody of the message
Statussent / failed / failed-dnd / submittedsent - All is well
failed - Message was not sent
failed-dnd - This happens when a promotional SMS is sent to a number in NCPR (DND list)
submitted - This means that the SMS you have sent has been submitted from our system to SMS Gateway
TimeDD/MM/YY HH:MM: SS  
 PriceIn rupees1 SMS unit = 160 characters. 
DetailedStatusCode
The code of the Detailed SMS statusRefer to the table below for the possible values.
DetailedStatus
The name of the Detailed SMS statusRefer to the table below for the possible values.
Date SentSent time stamp
DD/MM/YY HH:MM: SS

CustomField

NumberOfUnits
1 unit= 160 characters
EncodingTypeMessage type of SMS, can be of plain or unicodePlain ( for English) or Unicode (other languages)

DltEntityIdThe numeric identifier for the DLT platform in India is configured on the Exotel dashboard or passed in the API request.NOTE: This column would only be populated if your Exotel account is domestic (India specific)

If this is empty or incorrect, the DLT platform will fail your SMSes. You can configure this via Exotel Dashboard Settings (link)
DltTemplateIdThe numeric identifier for DLT Template in India as configured on Exotel dashboard or passed in the API request. A single quote (') would be added at the end to allow this to be readable in Excel.
NOTE: This column would only be populated if your Exotel account is domestic (India specific)

If this is empty or incorrect, the DLT platform will fail your SMSes. Refer to this knowledge base to learn more on Template scrubbing compliance.



List of possible DetailedStatus and DetailedStatusCode-


DetailedStatusCode

Nature of Detailed Status Code

Status

DetailedStatus

What it means

21010

Intermediate, may change in future

queued

PENDING_TO_OPERATOR

The message is being processed by Exotel.

21015

Intermediate, may change in future

sending

SENDING_TO_OPERATOR

The message has been processed by Exotel and is en route to the operator.

21020

Intermediate, may change in future

submitted

PENDING_ON_OPERATOR

The message has been successfully submitted to the operator and is pending delivery. In India, Promotional SMS may be in this state if submitted outside the permitted time (10 AM to 9 PM IST).

20005

Final

sent

DELIVERED_TO_HANDSET

We know with confidence that the message has been delivered to the recipient's handset.

20006

Final

sent

DELIVERED_TO_OPERATOR

The message has been delivered to the operator. In some regions and routes, handset delivery status (DELIVERED_TO_HANDSET) is not available and hence this is the best we can ever report about the delivery status.

23005

Final

failed_dnd

FAILED_REJECTED_DND

The message has been rejected as the end-user is a subscriber of DND (Do Not Disturb) services.

23010

Final

failed

FAILED_INVALID_DESTINATION_NUMBER

The destination number is incorrect, not SMS-enabled, or is a PSTN landline.

23015

Final

failed

FAILED_SPAM_DETECTED

One of the most common reasons for SMS delivery failure is carrier-level spam filters. Carriers have added systems and algorithms that detect spam content and then block these messages. Unfortunately, these filters are hidden, subject to carrier preferences, vary from carrier to carrier, and can be changed without notice.

23020

Final

failed

FAILED_REJECTED_BLACKLIST

You tried to send a message to a blacklisted phone number. That is, the user has already sent a STOP/DND opt-out message and no longer wishes to receive messages from you.

24990

Final

failed

FAILED_UNKNOWN_ERROR

Delivering your message failed for reasons that are unknown to us and to our carriers. If you notice too many of these cases, please reach out to us.

23030

Final

failed

FAILED_UNAVAILABLE_ROUTE

The carrier and fallback carriers were not able to deliver the SMS message because no route was available.

23035

Final

failed

FAILED_SUBSCRIBER_UNAVAILABLE

This message was not delivered because the subscriber was temporarily unavailable. For example, the receiving handset was out of coverage or switched off. This is a temporary failure, but a message sent to the same subscriber at a later point in time may get delivered.

23040

Final

failed

FAILED_SUBSCRIBER_UNKNOWN

Subscriber is unknown to the operators or no longer active.

23050

Final

failed

FAILED_EXPIRED

The message was sent to the operator and may have been retried several times within the default network SMS expiration duration. The message request has now expired.

23060

Final

failed

FAILED_REJECTED

For a number of reasons, the message was rejected by Exotel or the operator.

24105

Final

failed

FAILED_HANDSET_ERROR

The message was not delivered to the subscriber due to handset failure

24110

Final

failed

FAILED_OPERATOR_ERROR

The message failed due to an issue at the operator's end

23070

Final

failed

FAILED_INVALID_MESSAGE

The message was rejected by the operator as Invalid. While Exotel will automatically split messages longer than 160 GSM 7-bit characters, or 70 Unicode 16-bit characters into multipart SMS, Messages exceeding the allowed character limit of 2000 characters may also end in this state. Any request error related to the message, say unidentified character, may also fall under this bucket.

In India, if DLT-related parameters are not set like Entity ID, your SMS may fail with this error code.

23072

Final

failed

FAILED_INVALID_SENDER_ID

 

The message failed due to an invalid or unregistered Sender ID. In the case of India, if your Sender ID (header) is not registered with the operator DLT platform, you may receive this error.

24010

Final

failed

FAILED_SYSTEM_ERROR

SMS failed while processing within the Exotel system.

24120

Final

failed

FAILED_SUBSCRIBER_ERROR

All subscriber or recipient issues that are unrelated to the handset (For eg - The receiver does not have enough mobile balance to receive the SMS) may fall under this bucket.

23080
FinalfailedSENDER_BLOCKED_BY_DLT
Applicable only for SMSes sent to Indian destination numbers via domestic lines. Sender ID (Header) is blocked or failed at DLT due to mismatch, non-registration, etc.    
23081
FinalfailedENTITY_BLOCKED_BY_DLT
Applicable only for SMSes sent to Indian destination numbers via domestic lines. Entity (DLT Entity ID) is blocked or failed at DLT due to not being set, mismatch, etc.    

23082
FinalfailedTEMPLATE_BLOCKED_BY_DLT
Applicable only for SMSes sent to Indian destination numbers via domestic lines. Template (Template ID) is blocked or failed at DLT due to not being set, mismatch, non-registration, etc.    

23083
FinalfailedFAILED_DLT_SCRUBBING_ERROR
Applicable only for SMSes sent to Indian destination numbers via domestic lines. SMS is blocked or failed at DLT even after the registration due to explicit blocking of the Sender ID due to spam, issues with consent, or any other technical issues with the DLT platform.

23084-24000
FinalfailedRESERVED FOR FUTUREThese statuses will not be populated right now but are reserved for the future for any other detailed status scenario related to SMS.

2. SMS Summary report format


SMS Summary report provides a high-level summary of the SMSs. It captures the number of units with delivery status and the total price of those units. 


Field

ValuesComments
Datetimestamp (yyyy-mm-dd)
StatusSMS delivery status
It could be Submitted, Sent, Failed and Failed DND

SMSType
  • transactional (OTP or Service Implicit content)
  • transactional_opt_in (Service Explicit content)
  • promotional (Promotional content with numeric header)

ExoStatusDetailed Status
NumUnitsNumber of SMS units1 SMS Unit = 160 Characters
PriceCumulative price of those smsesPrice is calculated at the sms unit level
CountCount of SMS
PercentageCount/(Total Count)

3. DLT Error  format


DLT error report provides the details of DLT errors along with the TemplateID. You can check how many SMSs were delivered or Failed for a particular Template.

Errors will be shown only if Detailed Status / Total SMS with Template ID > 1%


FieldValuesComments
Account SIDAccount sid
SMS Type
  • transactional (OTP or Service Implicit content)
  • transactional_opt_in (Service Explicit content)
  • promotional (Promotional content with numeric header)

DLT Template IDContent Template Id against the SMS body registered with DLT 

Template on Exotel

Template body
Total SMS with Template ID
totalCount of SMS with the Template ID
Total Delivered with Template IDTotal count of SMS Delivered with the Template IDDelivered= DELIVERED_TO_HANDSET OR DELIVERED_TO_OPERATOR
DLT Error Type (Detailed Status)Detailed Status
SMS Count with DetailedStatusTotal count of undelivered SMS with the Template ID Status = Failed or Failed DND
Detailed Status will be one of the following-'SENDER_BLOCKED_BY_DLT','ENTITY_BLOCKED_BY_DLT','TEMPLATE_BLOCKED_BY_DLT',
'FAILED_DLT_SCRUBBING_ERROR','FAILED_DLT_CONSENT_ERROR','DLT_TEMPLATE_ID_INVALID',
'DLT_TEMPLATE_NOT_FOUND','DLT_TEMPLATE_ID_INACTIVE','DLT_TEMPLATE_ID_BLACKLISTED',
'DLT_TEMPLATE_DOES_NOT_MATCH','DLT_LENGTH_EXCEEDED',
'DLT_ENTITY_NOT_FOUND','FAILED_INVALID_MESSAGE','FAILED_INVALID_SENDER_ID'


4. URL shortening Report


Only applicable if you have used URL shortening service.


FieldValuesComments
Id
Unique alphanumeric identifier of the SMS

Direction
incoming / outbound-API

Type
transactional / promotional
'Transactional' if the message matches a transactional template in your account
From
SMS Sender ID
LM-XXXXXX for outbound SMS and the sending number for inbound SMS
To
Number to which SMS was sent

Body
Body of the message

Status
sent / failed / failed-dnd / submitted
sent - All is well
failed - Message was not sent
failed-dnd - This happens when a promotional SMS is sent to a number in NCPR (DND list)
submitted - This means that the SMS you have sent has been submitted from our system to SMS Gateway
Time
DD/MM/YY HH:MM: SS

Price
In rupees

DetailedStatusCode
The code of the Detailed SMS status

DetailedStatus
The name of the Detailed SMS status

DateSent
Sent time stamp
DD/MM/YY HH:MM: SS


DltEntityID
The numeric identifier for the DLT platform in India is configured on the Exotel dashboard or passed in the API request.

DltTemplateID
The numeric identifier for DLT Template in India as configured on Exotel dashboard or passed in the API request. A single quote (') would be added at the end to allow this to be readable in Excel.

URL shortenend
YesThe report is applicable only if URL is shortened
URL clicked
YesThe report is applicable only if URL is Clicked
CustomField


NumberOfUnits
unit of SMS1 SMS unit = 160 characters
EncodingTypeMessage type of SMS, can be of plain or unicodePlain ( for English) or Unicode (other languages)
URL SID
unique id for shortened url
Short URL
Shortened URL

Short Code
Shortcode for URL
Long URL
Original URL
Tracking
True
Expires At
Shortened url expiry time
Created Time
Created time of shortened URL
Last Viewed at
Last viewed time of the short URL
Total Clicks
Total number of clicks on the short URL

Country Code
Country code where the URL is clicked
City
City name from where the URL is clicked
Country
Name of the country
IP Address
IP address of the device from where the URL is clicked
Postal Code
Postal code of the area from where URL is clicked
Region
State or province of the city
Accuracy Radius
Accuracy radius in meters
OS Version
OS version of the device from which the link is clicked
OS Name
Name of the OS

Device Name
Name of the device





If you have any questions or concerns, please connect with us using the chat widget on your Exotel Dashboard or Whatsapp us on 08088919888