As per our email notification on 7 May 2018, you must be aware that operators have now started charging for SMSs that have been ‘submitted’ to the SMS gateway and not just the ones that have either been delivered or failed after multiple retries.

Every SMS that is accepted to be sent by Exotel will be considered as a “submitted” SMS.

Accordingly, with effect from 15 May, 2018, we too are adopting this change in product behaviour, where you will see charges for every single SMS that’s triggered from our platform (apart from the ones that get categorized as ‘failed-dnd’).

If you wish to know more and understand this in detail, please reach out to our Customer Happiness Team at 8088919888 or write to us at so they would help explain the same.