TRAI Regulations -  Sending SMS in India
THIS IS ONLY VALID FOR SMS SENT TO INDIAN DESTINATION NUMBERS


The Telecom Regulatory Authority of India (TRAI) is constantly looking for ways to improve end-user experience and eliminate spam and fraudulent commercial communication (2018 Regulation). With this TRAI regulation implementation and it is mandated for Indian businesses using SMS to register Entities, SenderIDs, SMS templates in a centralized DLT portal from operators.

 
UPDATES

  • The deadline to ensure existing Entities registered their information on DLT platforms of operators was 31st May 2020. Any company which does not have the Entity registration and Sender ID approved by the operators, SMS will not process and it will fail to deliver in India.
  • All Indian domestic commercial SMS (Transactional & Promotional) will be charged an additional DLT scrubbing charge of Rs. 0.025 per SMS unit* by the operator for each submission from 1st September 2020. This charge will be applicable in addition to the SMS rate according to your bill plan.
  • The deadline for template registration is yet to be announced but is expected within a few weeks.

Registration Guidelines: