What is a consent?
A consent is an explicit opt in by the customer to receive SMS content from your business.
Consents are applicable only for Service Explicit and Promotional SMS types.
For SMSes sent as Banking OTP or Service Implicit, consents are NOT required.
What are consent templates?
Consent templates are standard messages that are sent to end users of enterprises to inform them about scope of the consent with a mention to receive communications on promotions and offers for specific products and services.
These consent templates will be linked with various content templates present in your DLT account and customer list containing the consents will be linked to it.
What would it mean for a business once consents are enforced?
Once TRAI and operators enforce consents, businesses would need to link consents to send consent based promotional/service explicit messages to their subscribers/customers. This includes those subscribers who have blocked their related preference on DND
The process involves submitting a list of phone numbers of customers who have opted in for receiving these SMS messages from businesses.
Service Explicit and Promotional SMSes will only be delivered to handsets who's phone number is uploaded as consent on DLT portal against the respective SMS template.
How do businesses/individuals link consents? What are the steps to be followed?
The first step in the consent process would be to register your consent template(s) on the DLT portal of any registered telecom provider. This has to be done for both promotional and service explicit SMS messages.
Consent template format guidelines include:
The consent template should not contain any variables
Brand/PE/Trade/Legal Name must be captured clearly in the template
The purpose of the consent must be mentioned explicitly in the template.The field for consent scope should not be populated with dynamic characters e.g. your <name> , an <OTP> and should not contain actual SMS message content
The consent templates that are not aligned with the above guidelines will not be allowed by the respective telecommunications service providers.
Here are the guidelines and some FAQs to help you easily register your consent templates,
In order to continue sending SMS messages without interruption, please ensure the following:
Consent templates (including ones that were previously registered on the portal) follow the required format
Consent templates required to be registered and approved before uploading the corresponding consent data. Once the templates are registered, the customers consent data upload feature will be enabled on the DLT portal, post 1st September 2021
Consent data is veracious, valid and acquired as per the due process
Details not covered in this document include:
Optional IP Whitelisting feature to access DLT portal to secure customer phone numbers and consents
Uploading Consents (list of customer phone numbers) against templates
Enforcement of customer consents against Service Explicit and Promotional SMS
Please feel free to reach out to firstname.lastname@example.org in case of any queries. For more information on DLT you can refer to our knowledge base
REFER TO THE ATTACHMENT BELOW FOR STEP BY STEP GUIDE FOR CONSENT TEMPLATES AND FAQs