THIS IS ONLY VALID FOR SMS SENT TO INDIAN DESTINATION NUMBERS (NOT APPLICABLE FOR ILDO / INTERNATIONAL ROUTE)


Following the mandate issued by TRAI, the bulk consent module on the DLT portal will be live soon. It is required that all the entities declare and register their customers’ consent for the messages sent on the DLT portal. 

What are consents?

Consents are explicit opt ins by the customer to receive SMS content from your business. 

This is applicable only for Service Explicit and Promotional SMSes. 

For SMSes sent as Banking OTP or Service Implicit, consents are NOT required.

What are consent templates?

Consent Templates are standard message that is sent to end users of enterprises to inform the scope of the consent with a mention to receive communications on promotions and offers for specific products and services.

These consent templates will be linked with various content templates present in your DLT account and customer list containing the consents will be linked to it.

What would it mean for a business once consents are enforced?

Once TRAI and operators enforce consents, businesses who would fail to link consents (list of phone numbers of customers who have opted in for receiving Service Explicit and Promotional SMS from businesses) would lead to failure of delivery i.e. Service Explicit and Promotional SMSes will only be delivered to handsets who's phone number is uploaded as consent on DLT portal against the respective template.


Consent Registration Process

All the principal entities are required to register their consent templates.

  • All consent templates already registered on the portal (till date) will be considered null & void if  they do not conform to the required format.

  • Consent templates are to be registered on the DLT System before 15th July 2021. Customer consent data can be uploaded in the TSPs system from the 15th of July.

  • Customer consent data can only be uploaded against a duly approved consent template(s).   

  • Consent data is required to be veracious, valid and acquired as per the due process.

Guidelines for the consent template

  • Registration of the consent template is a prerequisite against which you can upload the list of customer consents later.

  • The consent template should not contain any variables

  • Brand/PE/Trade/Legal Name must be captured clearly in the template

  • The purpose of the consent must  be mentioned explicitly in the template

  • The consent templates that are not aligned with the above guidelines will not be allowed by the respective telecommunications service providers


All principal entities are advised to register their consent templates that conform to the guidelines issued by TRAI, before July 15th, 2021

Customers' consent data can be uploaded in the respective systems, after July 15th, 2021.

COMING SOON (Deadline to be defined)

  • Optional IP Whitelisting feature to access DLT portal to secure customer phone numbers and consents 
  • Uploading Consents (list of customer phone numbers) against templates
  • Enforcement of customer consents against Service Explicit and Promotional SMS

Please feel free to reach out to hello@exotel.com in case of any  queries. For more information on DLT you can refer to our knowledge base

REFER TO THE ATTACHMENT BELOW FOR STEP BY STEP GUIDE FOR CONSENT TEMPLATES AND FAQs