If you want to use the Whatsapp Business API, you must first complete your Facebook Business verification.



Businesses can continue to use the Whatsapp business API without completing business verification until May 3, 2022, with the following restrictions:

1)Respond to an unlimited number of customer-initiated conversations (24-hour messaging windows)

2)Send business-initiated conversations to 50 different customers every 24 hours.

3)Up to two (2) phone numbers may be registered.


However, for businesses that want to engage a large consumer base/host more than two phone numbers, business verification becomes an important step in the scaling process.


How to initiate business verification? 


Step 1: Navigate to your Facebook Business Manager account.



Step 2: Click on the settings lever at the bottom left to navigate to “Business Settings”



Step 3: Click on “Security Center” 


Step 4: Click on the “Start Verification” button. 




Step 5: Fill in your business details on the next screen. 


Step 6: Check if your organization is listed in META records. 

Step 7: (If your org is not listed) Upload documents to verify your business


The business verification process tries to validate :

  • Legal Name of the Business

  • Registered Address/ Phone Number


A business may be asked to provide documents to support the above information.

For India, below is the list of acceptable documents.

  • Business bank statement

  • Business License

  • Certificate of incorporation

  • Goods and services tax registration certificate (GST)

  • Permanent Account Number Card (PAN)

  • Shop establishment certificate

  • Udyog Aadhar (UID)

  • Utility bill


If your business is registered outside India. Identify the applicable documents from the list here.


If you have any questions or concerns, please connect with us using the chat widget on your Exotel Dashboard or Whatsapp us on 08088919888