What are the different types of SMS?

We have provided an abstract overview of SMS types below. PLEASE  READ all the details about the SMS Types in the FAQ page (see below) before registering SenderID & Templates. It will help you figure out the correct template-type and consent-type for Sender ID and Templates. 

FAQ Page : https://www.vilpower.in/faq/ - Principle Entity > Header Registration > What are SMS types>

Promotional  - Promotional message means commercial communication that can be sent to a mobile subscriber whose preferences are not set (not on DND). Or, any commercial communication that an enterprise can send to an intended Recipient after taking consent to send such messages.

  • Delivery Reports (DLRs) will not be shared for promotional SMSs by operators (defined as SMS being sent from Numeric Sender IDs). Exotel will mark Status of such SMSs as ‘sent’ (DELIVERED_TO_OPERATOR) indicating successful submission to operators.


  • Promotional traffic will only be allowed between 10 AM - 9 PM as per TRAI’s regulation compared to 9 AM - 9 PM earlier.


Transactional  - Transactional message means a message which contains One Time Password (OTP) and requires you to complete a banking transaction initiated by the bank customer. This is applicable to all banks including national/ scheduled/ private/ Govt. and MNC banks


Service Implicit: Any messages, arising out of the customer’s actions or his relationship with the Sender, that is not promotional, and is not in the interest of the customer to block such communications. These messages may or may not be triggered by a subscriber-initiated transaction and will not be blocked for subscribers who have otherwise blocked service messages also.


Service Explicit: Any service message which doesn’t fall under the category of service message (Implicit) will be sent only against service explicit, digitally verified/verifiable consent that has been taken from the subscriber by the respective enterprise.

For further details you can reach out to us at hello@exotel.in or call us at 08088-919-888. We are available 24/7 :)