Transactional SMSs:


These are messages which are sent to your customer to pass on information necessary for using your product or service.
For example: 

  1. A message sent by a bank to an account holder regarding his/her available account balance
  2. A message sent to the client by a company regarding his Invoice amount

Only such purely transactional SMSs will be approved as transactional SMS templates.


Examples of Transactional templates:

  • "Your order no %d has been shipped. You will receive this order by %s. Thanks for using our services."
  • "Thanks for participating in our missed call campaign to save nature. Your enrollment id is %d"

Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.



Transactional Optin SMSs: 
These are messages that are not purely transactional but are sent to registered customers/clients. Such SMS templates that are not entirely transactional will be approved as trans-optin.


Examples of Trans optin  SMS templates:

  • "Dear %s, thank you for attending the conference. We look forward to having more of you"
  • "Thank you for calling us. For further inquiry please write to us on %s"

Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.


However, both transactional and transactional optin SMSs will be sent to DND numbers with the approved sender ID.


Support contact details: 

hello@exotel.in

08088-919-888