Transactional SMSs:


These are messages that you send to your customers in order to provide them with information necessary to use your product or service.
For example:

  1. A notification that a bank sends to an account holder informing them of their available account balance.
  2. A note addressing the client's invoice amount that was issued to him by the business.


Only such purely transactional SMSs will be approved as transactional SMS templates.


Examples of Transactional templates:

  • "Your order no %d has been shipped. You will receive this order by %s. Thanks for using our services."
  • "Thanks for participating in our missed call campaign to save nature. Your enrollment id is %d"
  • · Messages containing transactional information from banks and financial institutions etc.


Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.



Transactional Optin SMSs: 


These communications are sent to registered customers and clients and are not just transactional. The approval of such SMS templates that are not wholly transactional is known as trans-optin.


Examples of Trans optin  SMS templates:

  • "Dear %s, thank you for attending the conference. We look forward to having more of you"
  • "Thank you for calling us. For further inquiry please write to us on %s"
  • · Messages containing user account information from the bank



Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.


However, both transactional and transactional optin SMSs will be sent to DND numbers with the approved sender ID.


Support contact details: 

hello@exotel.in

08088-919-888