Transactional SMS: These are messages which are sent to your customer to pass on information necessary for using your product or service.
For example: 

1)  A message sent by a bank to an account holder regarding his/her available account balance.

2)  A message sent to the client by a company regarding his Invoice amount.


Only such purely transactional SMS's will be approved as transactional SMS template.


Examples of Transactional templates:

  • "Your order no %d has been shipped. You will receive this order by %s. Thanks for using our services."
  • "Thanks for participating in our missed call campaign to save nature. Your enrollment id is %d"

Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.


Transactional Optin SMS: These are messages that are not purely transactional but are sent to registered customers/ clients. Such sms templates that are not entirely transactional will be approved as trans-optin.


Examples of Trans- optin  SMS templates:

  • Dear %s, thank you for attending the conference. We look forward to having more of you.
  • Thank you for calling us. For further inquiry please write to us on %s.

Note: %d is used to substitute numbers and %s is used to substitute alpha-numeric strings.


However both transactional and transactional optin SMS's will be sent to DND numbers with the approved sender ID.